I am so in the wrong business. From the Register:
The internet address gay.xxx has been sold for $500,000, making it the most expensive domain name sold in an extension that is not yet publicly open for registration.
The deal was made as part of the Founders Program offered by .xxx operator ICM Registry. The buyer is Liberty Media Holdings, aka Corbin Fisher, a Las Vegas-based gay porn production house.
The site associated with the domain is not yet live. When it is, you can be very assured of its NSFWness.
