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Why Chick-fil-A caved (if it did)

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From the Christian Science Monitor:
More immediately, the company’s corporate plans to broaden its reach outside of the South may also be a factor in its policy change. The company's socially conservative management has made news before, but the firm's values seemed in sync with many Southerners' views on church, God, and marriage. But Chick-fil-A's efforts to expand into places like Chicago and cities in California have put those values into the limelight, raising difficulties not only in obtaining construction permits but also vis a vis local and regional consumer attitudes. “Chick-fil-A is part of the South. It’s part of the Southern culture, and they’ve done an outstanding job of expanding over the years,” Greg Sanders, publisher of Food News Media, told the Atlanta Journal-Constitution in July. “But let’s be frank, if they’re new in California, not only are social attitudes possibly different in that part of the country, but there’s also not a bank of good will with that brand being built for up years [as it is] in the South.”
I still worry that they may not have completely caved.

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