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New McDonald's CEO is big homophobe

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McDonald's new CEO, Don Thompson, got into a little trouble a few years back when he suggested that being gay is un-Christian and not "the norm" in America.  From Jim Edwards at CBS News:

McDonald's (MCD) COO Don Thompson just said the worst thing he possibly could regarding his company's French ad featuring a gay teenager: He told the Chicago Tribune that it would not be airing in America because "I'm a Christian" (although, he added, he doesn't "impose" his beliefs on others) and it only aired in France because that's "the cultural norm in another part of the world."

Thompson's veiled implication is that being gay -- or, in the case of the French ad, a closeted gay teenager -- isn't the "norm" in the U.S., and that's part of McDonald's "core values."

This is a business blog, so let's put aside the whole debate about whether being gay is a non-issue or a heinous threat to civilization, and instead focus on whether Thompson's flub is good for selling burgers. Quick answer: It isn't. It makes McD's look stupid and inconsistent, and creates a political debate that will do nothing to help McD's brand.
Sure does. And now the phobe runs the company.

Here's the ad in question.

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